Privacy Policy

When you build a stick, place an order, file a warranty claim, or contact us, we collect the details you give us - your name, email, shipping and billing address, phone number, the customization details of your order, and any messages you send.

We never use your information to train AI models, ever. Our site offers an AI concierge chat that helps you find or design a stick, check an order, or reach our team. The messages you type there are sent to our AI provider, Anthropic, through the Vercel AI Gateway, only to generate a helpful reply, and only in the moment you send them. We use it under a zero data retention agreement: the provider does not store your conversation after answering it and does not use it to train or improve its models.

We also keep what reaches the AI to a minimum. We do not send your email address, phone number, shipping address, payment details, or order records to the AI. If you have told the chat your first name, we may pass just that so it can greet you warmly; looking up an order and saving a build happen on our own systems, not through the AI, and your details are encrypted at rest as described below.

Our own team also uses an internal AI assistant to help run and support your order - for example to get an order ready, add a stick’s serial number from a photo, answer a question you sent us, or draft a reply. To do that it may process your order details, your name, the messages you send us, and photos you provide (such as a broken-stick warranty photo). This runs through the same providers - Anthropic via the Vercel AI Gateway - under the same zero data retention agreement, and is never used to train or improve any AI model. Every change our team makes with the assistant runs through our normal, audited systems and is confirmed by a person; the assistant does not act on its own.

To use the chat, we ask for your name and email at the start. We use them to look up your past orders, warranty, and saved builds, to respond to you, and - if you ask - to email you a copy of the conversation. We keep your name and email as a contact record so our team can follow up, stored encrypted as described below; we do not keep a copy of every message. Providing this is your choice: you can decline and simply close the chat, and you can ask us to correct or delete your information at any time (see “Your choices” below).

Please do not enter sensitive information - such as card numbers, passwords, or government IDs - into the chat; you never need to, and we never ask for it there. If you ask the assistant to connect you with a person, it creates a support request from the name, email, and question you provide, handled the same way as our contact form. The assistant uses your browser’s local storage only to remember a build you started, and it never sets advertising cookies.

Payments are processed by our payment providers, Stripe and PayPal. Your full card number is handled directly by them and is never stored on our servers - we only retain a record of the transaction (amount, status, and the provider’s reference) needed to fulfill and support your order.

To understand how the site is used and to improve it, we keep first-party analytics about your visit: the pages you view, the site or social network you arrived from (for example Instagram or Facebook), your device type, your approximate country (derived from your network, not stored as a precise location), and the items in your cart. This first-party analytics is anonymous and does not store your raw IP address.

We use Google Analytics (site traffic and usage measurement, including which products lead to a purchase, which we report to Google Merchant Center so we can see how our listings perform) and Google AdSense (advertising). To respect your choice, our Google tag starts in a consent-denied mode: until you accept cookies on our banner, it sets no cookies and collects no personal or cross-site identifying data. When you accept, we enable these cookies; if you decline or ignore the banner, they stay off. You can change your mind at any time from Cookie settings (see “Your choices” below).

Essential storage always works, because the site cannot function without it: your shopping cart, your sign-in session, a security (CSRF) token on forms, and the record of your cookie choice itself. If you sign in, your cart is also saved to your account so it follows you across devices.

Non-essential cookies - the Google Analytics and Google AdSense cookies described above - are set only after you accept on our cookie banner. Until then our Google tag runs in a cookieless, consent-denied mode; decline, or simply ignore the banner, and no analytics or advertising cookies are set.

• Process, fulfill, and ship your orders.
• Provide customer support and handle warranty claims.
• Send transactional emails (order confirmations, status and shipping updates) and, if you leave items in your cart, an occasional reminder.
• Understand and improve how the site performs.

You are in control of the non-essential tracking on this site. When you choose Decline on our cookie banner, we keep Google Analytics and Google AdSense in a cookieless, consent-denied state and we do not run our first-party analytics beacon. In other words, one Decline turns off both the Google tags and our own visit analytics. Only your essential cart, sign-in, and security storage keeps working.

You can change this choice at any time from Cookie settings in the site footer. We also honor your browser’s “Do Not Track” setting and Global Privacy Control (GPC) style signals as a request not to run non-essential tracking.

We share information only with the service providers that help us operate the business:

• Stripe and PayPal - process payments.
• Shippo - creates shipping labels and tracking for your order.
• Resend - sends our transactional email (order, status, and shipping updates).
• Vercel - hosts the site and provides cookieless, aggregate performance analytics.
• Vercel AI Gateway and Anthropic - power our AI concierge chat and the internal assistant our team uses to help fulfill and support your order; what is sent is processed to generate a reply under a zero data retention agreement (not kept after answering, not used for training).
• Google - Google Analytics (usage and purchase-conversion measurement, reported to Google Merchant Center) and Google AdSense (advertising). No cookies or personal data are shared with Google until you accept cookies.

We do not sell or rent your personal information to anyone.

We keep personal information only for as long as we need it. Order and transaction records are retained as long as needed to meet our tax, accounting, legal, and warranty obligations and to support you on a past order. Abandoned or incomplete carts are removed after 90 days, support conversations are pruned about 12 months after the last message (our email provider remains the long-term record), and analytics records (anonymous page views and session activity) are pruned after about 18 months. When you ask us to delete your account, we remove your account data, keeping only what the law requires us to retain (for example, a minimal record of a completed sale for tax purposes).

Personal details such as your name, email, and address are encrypted at rest, and access is limited to authorized staff.

• Opt in or out of analytics and advertising at any time from Cookie settings. Declining keeps Google Analytics and Google AdSense in a cookieless, consent-denied state and stops our first-party analytics beacon - no cookies and no personal or cross-site tracking.
• Enable “Do Not Track” or a Global Privacy Control signal in your browser and we treat it as a request not to run non-essential tracking.
• Clear your browser’s site data to remove your saved cart, your cookie choice, and the anonymous session identifier.
• Delete your account and its data yourself from your account, or email or call us to request access to, correction of, or deletion of the personal information we hold about you.

Our site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for money. If you are a California resident, the California Consumer Privacy Act, as amended by the CPRA, gives you the right to know and access the personal information we hold about you, to request its correction or deletion, and to opt out of the “sale” or “sharing” of personal information. You will never be discriminated against for exercising these rights.

Because we do not sell your information, there is nothing to opt out of for a sale. For advertising “sharing,” declining on our cookie banner, or sending a Global Privacy Control signal, opts you out. You can set or change that choice anytime from Cookie settings. To exercise your right to know, correct, or delete, use the account controls above or contact us using the details below, and we will verify and respond as the law requires.

Questions or requests about your privacy? Reach us through our contact form or call 978-627-4259.